O atendimento ao cliente evoluiu do suporte telefônico para dispositivos móveis, redes sociais e ferramentas de autoatendimento. Os clientes de hoje buscam soluções rápidas, personalizadas e criativas. As empresas precisam se adaptar a essas demandas para se destacar, transformando clientes em fãs leais. O sucesso depende da tecnologia, dos processos, da colaboração da equipe e da estratégia. Esta seção explora como se destacar no atendimento ao cliente moderno.
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